PiMemoCapture the field
Pin competitor sites, pricing pages, reviews and screenshots as evidence—not loose browser tabs.
Use case · Startup strategy
Turn scattered competitor research into a market map.
Collect products, pricing, positioning and customer signals on one canvas—then compare what matters and spot the opening your startup can own.
Infinite canvas
Share with your team
Research with Pi
Market landscape
Direct, indirect and emerging alternatives
Category map · segments · trends
Competitor profiles
Positioning, ICP, pricing and core promise
Screenshots · landing pages · reviews
Evidence
Customer quotes and verified source links
Freshness and confidence notes
Opportunities
Unserved needs and differentiation bets
Next questions for Pi
A clearer workflow
From raw material to a confident next move.
Keep the source, the synthesis and the decision together instead of spreading them across tabs, docs and chat.
Compare consistently
Group every company by the same dimensions so positioning and product gaps become visible.
Choose your wedge
Turn patterns into opportunity statements, risks and the next research questions to answer.
Board structure
Start with the right questions already visible.
Use these sections as a practical starting point, then rearrange the canvas as your understanding grows.
Competitor profile
- Target customer and use case
- Positioning and promise
- Pricing and packaging
- Core workflow and features
Evidence layer
- Source links and screenshots
- Customer praise and complaints
- Recent launches and changes
- Confidence and freshness
Decision layer
- Market map
- White-space opportunities
- Differentiation hypotheses
- Next validation actions
Build a competitor view your team can actually decide from.
Open pimemo, create a board and shape the structure around the way your team thinks.
Create your board