Write the thesis
Make the target user, painful job, value promise and business model explicit.
Lay out the customer, painful job, alternatives, acquisition path and economics. Use evidence to replace optimistic assumptions with a clear build, refine or stop decision.
Keep the source, the synthesis and the decision together instead of spreading them across tabs, docs and chat.
Make the target user, painful job, value promise and business model explicit.
Collect real alternatives, customer language and test results that challenge the idea.
Score confidence, document the biggest remaining risk and define a concrete next milestone.
Use these sections as a practical starting point, then rearrange the canvas as your understanding grows.
Open pimemo, create a board and shape the structure around the way your team thinks.
Create your board