PiMemoSet the brief
Anchor the board with audience, positioning, personality and the feelings to create or avoid.
Use case · Brand direction
Shape a brand direction everyone can see and discuss.
Pin visual references, typography, color, photography and competitor cues on an open canvas—then group them into territories and record why the chosen direction fits.
Infinite canvas
Share with your team
Research with Pi
Brand signals
Audience, personality and positioning words
What should it feel like?
Visual references
Identity, editorial, product and culture imagery
Source · element to borrow
Territories
Distinct visual directions grouped on frames
Principles · strengths · risks
Chosen system
Palette, type, imagery and usage notes
Decision rationale
A clearer workflow
From raw material to a confident next move.
Keep the source, the synthesis and the decision together instead of spreading them across tabs, docs and chat.
Explore territories
Collect broad references, then cluster them into distinct visual directions with clear principles.
Align and decide
Comment in context, compare tradeoffs and turn the selected territory into usable guidance.
Board structure
Start with the right questions already visible.
Use these sections as a practical starting point, then rearrange the canvas as your understanding grows.
Strategy anchors
- Audience and context
- Brand promise
- Personality attributes
- Visual anti-goals
Visual ingredients
- Identity references
- Typography and layout
- Color and material
- Photography and illustration
Direction output
- Territory principles
- Palette and type choices
- Image treatment
- Decision rationale
Make visual direction a shared decision, not a guessing game.
Open pimemo, create a board and shape the structure around the way your team thinks.
Create your board